Abhishek Bachchan is involved with several brand names such as Motorola and LG, which he is the brand ambassador for its home appliances.

Abhishek Bachchan has now become a brand ambassador for Ford Fiesta. Ford India has signed Abhishek to endorse its mid-sized sedan, Ford Fiesta.

It maybe recalled when auto giants Maruti launched its multi purpose vehicle Versa in 2001, Amitabh and Abhishek were signed as brand ambassadors. The alliance with LG was part of LG's strategy for 2006, wherein the company was giving its home appliances division a brand new identity, youthful image and customer connect.

Girish Bapat, VP-Marketing, LGEIL, said in a statement issued, "Abhishek Bachchan is more than just an icon, while his image is sophisticated and upscale, he also projects the aura of an out of box thinker and a caring human being. All these images are perfectly matched with LG in the sense that LG has always been and would continue to be an innovative consumer durable brand that cares about customers and continues to develop new generation technology."

"LG has signed the contract with Abhishek for a period of two years, during which the actor will endorse the entire range of home appliances of the company. LG plans to utilise this association for various communication channels such as print and television ads, outdoor, road shows and strategic events, among others."

He is also a part of Motorola group, as the brand ambassador for the mobile phone company as well.